Packaging Success Story
A clear label reveals a dip's true color
Our regional snack customer wanted to convert their applied paper wrap-around label to a clear plastic one for better visibility.
We helped our customer think outside the label, meet their criteria, and achieve their innovative goal of the same visibility as a national brand.
With increased product visibility, our customer has experienced a sales increase of 20.38%. Since consumers ‘eat with the eyes’, they are more inclined to purchase when they can really see how delicious a product looks. By meeting our customer’s challenge, we helped elevate their business to another level.